What Makes a Great Lookbook
Lookbook n. A collection of masterfully created images which show off a model, style,
or clothing line.
Spring has sprung. The United States, Europe, and fashion centers all over the world are gearing up for the new season. They've worked for months to create a new line, and it's time to reveal it. The first step in this process? Creating an awesome lookbook. What is a lookbook? First of all it's not a catalogue. It's something much more creative and intuitive than that. In a lookbook you can develop an atmosphere, and show the ‘look’ of a product in its ideal setting. With lookbooks you can establish a connection between the brand and the buyer in a way that a catalogue never could. So, you've assembled a new line, now it's time to show the world who wears your collection and how they should wear it. A buyer walking through a showroom won't see what you want them to see unless you tell them. A lookbook allows you to show them what your collection is about. Here are some of the key measures which will take your lookbook from "bleh" to "wow."
1. HIre a Professional Photographer!
You think: no brainer, right? You'd be surprised how many people don't realize how
important this is. The first connection that your lookbook will make with potential clients is your
professionalism. Odds are, they've seen many lookbooks in their day, and they're going to be able to tell if you used a point-and-shoot camera and a black sheet to create your images.
Hiring a professional fashion photographer guarantees the quality of your photographs, and demonstrates how much you care about your product. It's an investment, but one that will prove invaluable.
2. Choose Models, Stylists, and Makeup Artists which Complement Your Brand
Your brand is unique, the details which go into selling your brand should be unique too. The Models, stylists, and Make-up Artists you select go a long way towards adding life to your new line. If they're stale and unqualified, it'll show up in the images. Luckily, you won't have
to find them on your own.
3. Intuitive Design
This is one of the bigger mistakes fashion designers and houses make when producing a fashion lookbook - they don't put enough thought into the layout and design. It's a difficult thing to do because it needs to be both simple and effective,
and eye-catching without being distracting. The design is the finishing touch, adding the
exclamation point to the work you've put so much time and effort into.
Ultimately, some of the most successful fashion advertising campaigns are professional lookbooks, and having the right style of lookbook can play a huge role in the success of your new line. It is a direct source of information, and the first impression your brand will make on potential clients.
Ken Jones Photography is a team of experienced fashion photographers, makeup artists, stylists, designers and more can collaborate with you on a lookbook that showcases your unique style. They can help you find models, and they even have an in-house design printing services, making the lookbook creation process that much simpler.
You've already got a great product, you just need someone with the skills and expertise to help you promote it. Ken Jones Photography has everything you need in one place, making it easy for you to get what you need, when you need it.