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Lookbooks Summer 2012

Lookbooks Summer 2012

When I first started to shoot fashion about 25 years ago a large number of clothing manufactures in the garment district avoid hiring a professional photographer to shoot the seasonal line, they considered it an added expense, actually a luxury. What a lot of the showrooms did was hang the clothing on a wall or a rack and shoot the clothing right there in the showroom. In some cases they would use a staff member with a camera or even go as far as hire a photography student. In most cases the picture where horrible, very flat and boring the pictures were then printed to 4x6 print size and put in a family style photo album. That is what a lookbook use to look like, “your family pictures” we have come a very long way since then, we now have iPad look-books, web versions, and my favorite the bound  printed 4 color separation book. So now a day even the small boutique fashion showroom can have a beautiful professional and expensive looking look-book at a reasonable price. This is something that was reserved for the large companies like Calvin Klein, Donna Karan and so forth.

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Testing Photo Shoot with Rohannia of MSA Models

Testing Photo Shoot with Rohannia of MSA Models

I had a call last week from MSA modeling agency to see if I can help their test board for the upcoming season, this usually entails getting some fresh images out in their books so they can get new work by showing how they photograph. Most of these models do not have pictures and need almost anything but I tend to shoot toward giving marketable image only. I love shooting so I always have fun with it so I would like to show a bit of the test here but I have not added a full gallery mod to the blog yet, I will set something up and get it working soon so look for the revision of this post with more images of Rohannia, Jumping, sulking, voguing and just being beautiful for the camera.

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